THIS week the Jam Jar Army continues its march into hotels and bed and breakfasts, not to mention cafes and cottages.
And getting as many tourism businesses involved as possible will help us reach our target of £10,000 for HospiceCare North Northumberland.
We still need everyone to become a recruit and have their own jam jar to collect coins, and to spread the word to friends and family.
Coastal Retreats and Country Retreats have in excess of 40 five-star and five-star Gold cottages in Northumberland and a jar has gone into every cottage in the county.
The jars have been distributed by the scores of local people the holiday firm employs, including including housekeepers, tradesmen, office workers and interiors specialists, to ensure they are immediately in situ.
Speaking on behalf of the company Allison Joynson said: “Coastal Retreats and Country Retreats are delighted to support this worthwhile cause.
“As a significant business in Northumberland, and a good employer year round, supporting this local charity means we can demonstrate our ongoing commitment to the county, and our team who live and work here.
“It is such an easy thing to do – empty our pockets of loose change at the end of the day – and will make a massive difference to the people of North Northumberland.
“I am thrilled to announce that every one of our cottages has a Jam Jar now, and Coastal Retreats and Country Retreats are a fully supportive member of the Jam Jar Army!”
Jeff Sutheran, owner of St Cuthbert’s House luxury bed and breakfast in Seahouses is also getting involved.
And as chairman of the North Northumberland Tourism Association (NNTA) he is also going to spread the word to the members.
He said: “We had seen the campaign especially because of the coverage of Seahouses Middle School and it was something in the community that we wanted to do on a personal note, and to get visitors involved for that feelgood factor of giving to charity.
“And because it’s such a cracking idea we will advocate it in our (NNTA) monthly newsletter that goes out to almost 150 members that have all types of businesses.
“There aren’t many people who haven’t been touched by cancer or the work of the hospice.”
Also in Seahouses at Rosemary’s cafe, there are now jam jars waiting for loose change on all nine of the indoor tables as well as on the counter.
Owner Mary Swann said that the jars are now filling up nicely and they have also been selling specialty scones and putting the proceeds in the jam jars.
For more information, see www.jamjararmy.com or contact Ben O’Connell at the Gazette on 01665 602234.