It’s three in a row as attraction wins award

From left, Stephen Cotter, CIE Tours International; Caroline Robinson, Alnwick Castle; Lynn Davidson, Alnwick Castle; Denis Savage, CIE Tours International.
From left, Stephen Cotter, CIE Tours International; Caroline Robinson, Alnwick Castle; Lynn Davidson, Alnwick Castle; Denis Savage, CIE Tours International.
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A Northumberland attraction has once again won an Award of Excellence, which is based on customer feedback to a holiday company.

The award, for Alnwick Castle, was handed out by Irish coach-tour operator, CIE Tours International, which recognises the quality of the UK’s hotels and visitor attractions by handing out excellence awards to those which have received a greater that 90 per cent customer satisfaction rating.

For the past three years, Alnwick Castle has earned an award, which this year was based on the feedback of the 12,000 visitors CIE brought to the UK last year.

CIE launched its UK awards four years ago, replicating its long-running awards in Ireland. Since then, the numbers of venues and attractions achieving a higher than 90 per cent satisfaction rating in the UK has grown from 32 to 59.

A spokeswoman from Alnwick Castle said: “We’re thrilled to be awarded the CIE Merit award for the third year running. This prestigious industry award is proof that our staff’s hard work in delivering an extremely high level of customer service is paying off.

“To receive a rating of 95 per cent customer satisfaction is truly amazing.”

The awards ceremony took place recently at Edinburgh Castle.

Elizabeth Crabill, managing director of CIE Tours International, said: “We anticipate that demand for our UK tours will grow considerably this year, demonstrating the significance and growing appeal of Britain’s heritage to visitors.

“Our awards are well recognised and hugely respected in Ireland and it is gratifying to see that the same has happened so quickly in the UK.”