It’s child’s play for a former civil servant

Maureen Russell in her pop-up shop in Narrowgate.
Maureen Russell in her pop-up shop in Narrowgate.

A new shops devoted to children’s clothes, toys and books is set to open in Alnwick by the end of this week.

Using up an empty shop on Narrowgate, nipper is the brainchild of Maureen Russell from the town.

And it has been dubbed Alnwick’s first pop-up shop as she has a short tenancy for the former Wine Boutique premises.

The shop will sell new, nearly new and vintage children’s clothing, toys and books and the items in store have been carefully selected by Maureen.

A former civil servant, she has always been interested in children’s things and decided to put her interest into a business.

The 48-year-old said: “It is a carefully selected mix of things. When my children were little I bought lots of things from charity shops and car boot sales and everyone said how beautifully dressed they were.

“When children are little, they grow so fast that you don’t want to be spending a fortune on stuff.

“I was originally going to try to do markets or festivals, but I amassed so much stuff it became a bit of an obsession.

“I stored all the stuff in my house and then thought I would really like to have a little shop.”

Maureen has only taken on a six-month lease as all her stock is ‘pre-loved’, meaning that it is difficult to replenish.

“It has taken quite a long time to get all of this together,” she said.

“Travelling around to different places and buying things. There are even items that my children wore.

“They had so many nice things that I just thought there has got to be a market for this.”

The name nipper was one of a number of names that were put forward for the business.

But Maureen said she kept coming back to it, and as it means small child, it was the perfect name.

The shop will cater for babies to six-year-olds and it will be open Monday to Saturday from 10am to 4pm. Contact nip peralnwick@gmail.com