Industry on board to help save meadows

Nestlé UK & Ireland and The Wildlife Trusts have announced they are partnering in a community campaign to involve local communities in providing valuable support to precious wildflower meadows.

The campaign supports Nestlé’s commitment to create the equivalent of 250 football pitches of butterfly-friendly wildflower meadows by 2015.

Duncan Hutt, head of land management at Northumberland Wildlife Trust, said:

“Northumberland Wildlife Trust is delighted to partner with an organisation which puts sustainability at the heart of its business.

“We’ve worked with Nestlé to improve biodiversity at its Fawdon factory by creating a small meadow to attract butterflies and insects.

“The site helps to re-connect green spaces to allow wildlife to move more freely and adapt to change.”