Businesses in Rothbury are losing up to £1,500 a month because of the landslip-closed road.
Research by Conservative Parliamentary candidate Anne-Marie Trevelyan has shown that the closure of the B6344 has had a massive financial impact on both motorists using the diversion and businesses in the village.
Since the slide on Boxing Day, motorists have had to take a four-mile detour via Longframlington.
The damage affects a 300-metre stretch of the road at Cragend and had an impact on Cragside.
In February this year, Anne-Marie persuaded the Secretary of State for Transport, Patrick McLoughlin, to see for himself the shocking state of the crumbling road.
And last week, Anne-Marie held another meeting with Department for Transport (DfT) officials to stress the impact on local residents and businesses with the information gathered from her local impact survey.
Responses to Anne-Marie’s impact survey showed that 98 per cent of residents in the Coquet Valley were affected by the landslide, with losses to individual small businesses of more than £1,500 per month since the road closure.
The impact survey showed that family budgets have been burdened with extra costs of up to £20 per week for extra fuel.
In the present economic climate and with the cost of rural fuel at over £1.40 per litre, these extra financial burdens have added real pressures to local family budgets, as well as school bus journey times and running costs.
Anne-Marie Trevelyan said: “I’d like to thank the local businesses and residents that responded to my survey to help provide the evidence of the importance of this road to the Coquet Valley and make the case for this emergency funding.
“With their help, we were able to demonstrate the enormous and costly impact the closure of the road into Rothbury had on the local community and make the case to the Secretary of State.
“I am delighted that the DfT has responded by prioritising these repairs and announced this emergency funding.”