Enterprising youth take on £100 challenge

Ashington Youth Market
Ashington Youth Market

Young people successfully took part in a £100 challenge to convert it into profit while raising money to help improve services for young adults.

Groups of young people across Northumberland, including the Northumberland County Council Youth Service, Bad Apples, Calmer Therapy, YMCA Northumberland, Teen Bar, Ashington High School and Northumberland Church of England Academy Sixth Form, took part in the challenge which asks groups of young people to apply for £100, which they are then encouraged to use to generate enterprising projects and turn their initial £100 into profit.

The focus on this years’ challenge was to create and sell a product at Ashington Youth Market.

This encouraged the participants to identify a product they knew would sell, determine how to make it and also consider pricing and marketing to encourage their sales to flourish.

The young people created a range of items to sell on their stalls, including bath bombs, soaps, mugs, crêpes, cakes and chutneys and was very successful in generating a profit to be used on local services for youths.

The money raised was used in different ways, including continuing the enterprise, buying equipment and to pay for a trip for the young people.

Following the success of this event, several groups said they would be looking to work on the forthcoming markets and continue to raise money for their groups.

Cath McEvoy, children’s service director at Northumberland County Council, said: “This was a great event which allowed the participating groups to get really creative about generating products that would sell, developing creative and entrepreneurial skills.

“The results of the sales were fantastic and each participating group should be very proud of their effort and contribution.”

We previously reported that Northumberland College students also attended the Youth Market.

The college has a programme, Enterprise 10, which helps students prepare for the world beyond college and aims to give students real-life experience of work and enterprise at events such as this one in Ashington.