Domino effect of Jessie J in town

Jessie J on stage at the Alnwick Castle concert.
Jessie J on stage at the Alnwick Castle concert.

It was all about the money, money, money, for traders and businesses who recorded great takings thanks to the Jessie J gig.

Close to 12,000 people flocked to see the pop icon perform in Alnwick Pastures at the rescheduled event on Saturday night.

Jessie J on stage at the Alnwick Castle concert.

Jessie J on stage at the Alnwick Castle concert.

And it helped the coffers of many of the town’s businesses, as concert-goers poured through the doors of pubs, shops, restaurants and hotels.

In some cases, traders experienced record takings.

Tills also jingled last month, during the weekend of the original concert date, which was postponed after Jessie J was ill.

Despite that, people still came and spent money in the town.

a.m.e. at the Jessie J concert at Alnwick Castle.

a.m.e. at the Jessie J concert at Alnwick Castle.

Carlo Biagioni, chairman of Alnwick Chamber of Trade, said: “The Jessie J concert certainly had an impact on the town. Not just for the shops that sell food, but also other shops.

“Everyone I have spoken to said they were busy, which is really good.”

Sales of footwear and outdoor clothing soared.

Sam Lee from Jobson’s of Alnwick, on Bondgate Within, said: “It brought people in, both this weekend and the weekend of the cancelled gig. We had a rush on wellies and other things on both weekends.”

Crowds at the Jessie J Concert at Alnwick Castle.

Crowds at the Jessie J Concert at Alnwick Castle.

The Hogg’s Head Inn, on the outskirts of the town, was fully booked on Saturday night and was the busiest it has been since it recently opened.

Assistant manager Charlotte Baird said the Bank Holiday helped takings but ‘quite a lot of people’ who stayed attended the concert.

Tom McKie, owner of Copperfields, on Market Street, and The Lunchbox, in the Market Place, said he was up 40 per cent compared to a normal weekend.

A spokesman for the town’s Sainsbury’s store said the weekend was ‘one of the busiest of the year’.

Crowds at the Jessie J Concert at Alnwick Castle.

Crowds at the Jessie J Concert at Alnwick Castle.

Amar Roopra, owner of The Black Swan, said the Narrowgate venue was the most busy it had been, doubling its takings on Saturday, as well as on the date of the cancelled gig.

It was the same for The Penny Black. Both Saturdays were the Fenkle Street venue’s busiest nights ever – 30 per cent up on both occasions.

○ Three people were arrested in and around the concert site for assaults. Another was arrested for drunk/disorderly.