DEVELOPMENT: Names not in character

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In the article concerning the plans for the former convent building in Alnwick, the new owner states that ‘we are going for stylish and cosy’, (Northumberland Gazette, July 13).

There is further reference to luxury, high-end, first class, and outstanding accommodation, which are all welcome features for a new residential facility in the town.

Is there not, therefore, a contradiction between the latter and the name of the new establishment?

Despite the owner stating that Bailiffgate ‘oozes character’, the designation‘Cookie Jar is not only meaningless and down-market, but totally out of character.

Bailiffgate is the oldest street in town, with the renowned Alnwick Castle at its eastern end and the ancient church at the West, where the roads lead to the sites of the old abbeys and other ruins and monuments.

A visit to the tastefully restored church next door to the former convent, now housing Bailiffgate Museum, is strongly recommended to discover the history that gives the Castle Quarter its unique character.

The proposed names for the restaurant and the two rooms, which are reported to be ‘luxury’ I believe are an insult to, and are disrespectful of, the property’s former usage and occupants.

Are these, too, not a contradiction with the more tasteful ‘stunning suite’ in the ‘former chapel with its stained-glass windows?’

Is it not possible to find a stylish name to match what I am sure will be a stylish restaurant?

Could not all of the rooms be named, perhaps after some of the historic notables who have walked along the street?

The definition of boutique is ‘a stylish, small hotel, typically one situated in a fashionable urban location’. The definition of fashionable is ‘suited to’, or ‘characteristic of’.

Do the names chosen for this hotel fulfil the definition of a boutique situated in Bailiffgate?

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