A Coquetdale man has been elected into the highest office position at a national institute.
Stephen Waddington, of Holystone, has been named as president of the Chartered Institute of Public Relations (CIPR), the national body for public relations professionals.
Stephen is Ketchum Europe’s digital and social media director advising clients in Europe as well as those assisted globally by the agency from North America, Asia and Latin America.
He is a leading expert on digital communications and has written two best-selling books on the topic.
He said: “The public relations business faces a challenge in shifting from a craft to a profession with all the rigour drive that entails. Our role is to help accelerate that change.”
He joins another North East professional in his promotion.
Sarah Hall, managing director of Sarah Hall Consulting, from Whitley Bay, has been re-appointed to the CIPR board and as chairman of the professional practices committee.
Sarah works with clients across the UK to develop communications strategies that support their business objectives and is also a trustee of the Sunshine Fund.
Firmly focused on demonstrating the value of PR as a management discipline, she is the youngest CIPR Fellow in the region after being awarded the title three years ago for her long-standing contribution to the industry.
She said: “The CIPR is a national membership organisation. We’re firmly focused in 2014 on moving the organisation out of London and into the regions to better serve members.”
The CIPR is a national organisation made up of regional groups. For details, visit www.cipr.co.uk