A community-minded army of residents turned out in force to give Amble a spring clean.
More than 50 volunteers of all ages came together for a mass litter-pick last month.
The group, which ranged from those aged five to late 70s, included seven town councillors, and more than 40 bags of rubbish were collected in just an hour.
Mayor of Amble Coun Ian Hinson, who joined the litter-picking ranks, was delighted with the response.
“I was very pleased with the turnout. It was a great community effort,” he said.
He hopes the tidy-up will have a ‘spiral effect’ and deter the litterbugs from now on.
“I am hoping that folk will say ‘the place looks better when there is not so much litter around’ and they will try to keep it tidy,” he added.
The volunteers were rewarded with incentives provided by Amble Town Council, local businesses and Sainsbury’s in Alnwick.
Helpers received 25 per cent off any single transaction at The Farm Bakery Shop, as well as 20 per cent off a lesson with Northside Surf. There were also draws for a £10 DVD rental voucher at 21st Century Movies, a fish and chip meal for four from the Harbour Fish Bar, 11 pairs of tickets for tonight’s Olympic Torch evening celebration event in Alnwick and £250-worth of Sainsbury’s coupons.
Equipment for the litter-pick was provided by Northumberland County Council.
The Pride in Amble team also worked with The Prince’s Trust to weed and plant hundreds of flowers in the Town Square while Amble Business Club and other volunteers dressed Queen Street with a colourful array of bunting and flags in time for the Queen’s Diamond Jubilee.
The town council has thanked everyone involved.