A north Northumberland fish and chip shop has 400 portions of cod and chips to sell for just 99p as part of a campaign to celebrate Norway Day.
Pinnacles, in Seahouses, is the only outlet in the county and one of just two in the North East to be selected as one of the 99 shops to be involved in the offer, which takes place tomorrow.
The Norwegian Seafood Council (NSC) and a number of Norwegian Frozen At Sea fishing vessels have come together to launch a UK-first partnership and have given 16 tonnes of sustainably-caught Norwegian cod to 99 British fish-fryers to commemorate the 200-year anniversary of the country’s constitution – known as Norway Day – and to share the sustainable cod which is available in abundance in Norway’s Barents Sea.
Pinnacles has 400 portions available on a first-come, first-served basis from 11am.
Mike Armstrong, from Pinnacles, said: “We are so pleased to be taking part in this annual celebration.
“Fish and chips are a firm favourite in Northumberland; I know that our customers will enjoy the delicious Norwegian cod and chips on offer – and they will certainly enjoy the prices too!”
The UK is Norway’s biggest trade partner across all industries and has always been an important market in the export of cod and haddock.
Fish and chips is the UK’s favourite takeaway and Norwegian whitefish is a popular choice for British fish and chip shops – the vast majority of cod used by these shops is caught all year round in the cold, clear waters of the Barents Sea.
Jack-Robert Møller, UK director for the NSC, said: “Norway has been an important contributor to the UK’s fish and chip industry providing high-quality fish for this celebrated national dish for nearly 70 years and I would like to thank all our Norwegian partners for supporting this project – their contribution has been invaluable.
“The UK is the world’s biggest market for cod and Norway has been a very important trade partner and we are so pleased that because of the abundance of cod in Norway, that we are able to give the gift of this fish to UK consumers to celebrate our historic Norway Day.”
To see the day’s events unfold on Twitter, follow @norwayseafood or search for the hashtag #99pfishnchips.
The Norwegian Seafood Council can also be found on Facebook.