BYE says hello to young entrepreneurs

BEDMAX operations manager Alex Adams with two of the pupils from St Mary's in Belford.
BEDMAX operations manager Alex Adams with two of the pupils from St Mary's in Belford.

Year 8 pupils at St Mary’s CofE Middle School in Belford are taking part in an entrepreneurship competition run by Detchant-based horse-bedding manufacturer BEDMAX.

They were introduced to BYE, or BEDMAX Young Entrepreneurs, where entrants compete to win the BYE Trophy, £200 in book tokens for their school and BEDMAX goodie bags for each team member.

The youngsters enrolled in the contest were taken through the secrets and specialised skills needed to bring a product to its best marketplace successfully.

During their design and technology lesson, the students were presented with the key points of creating a brand that can be launched into the market place and were introduced to the idea of creating a product with a unique selling point and then devising a brand identity to attract the attention of specific potential buyers for that product.

The winning team will be judged by headteacher Tony Palmer and BEDMAX managing director, Tim Smalley, later this year.