New business academy set to launch in seaside town

Gabrielle Imerson, Cal Saul and Antonia Brindle.
Gabrielle Imerson, Cal Saul and Antonia Brindle.
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Three female entrepreneurs have teamed up to create an innovative business academy which aims to improve the performance and secure the future of charities in the region.

Cal Saul, Antonia Brindle and Gabrielle Imerson have launched Charity Development Academy and the first training event is being held at Amble RNLI tomorrow.

Bringing together business development, communication and brand skills, the trio will be supporting charities throughout the North East, before rolling the programme out across the UK and Ireland.

Cal is an experienced business coach specialising in leadership skills through her company Business Atelier. She also runs Cal Saul Property Consultants as well as organising the Let’s Mingle networking group.

She said: “There are thousands of charities across the region and, as times get tougher and more competitive, it is sadly going to be a case of the fittest surviving.

“We wanted to help charities have the best chance of future proofing themselves and that means bringing them the newest skills associated with running a business.

“Between myself, Antonia and Gabrielle we are three ladies who run our own businesses, have won awards and have skills essential to succeed in being ahead of the competition. We also have our hearts in the right places and working with charities to make a difference fits with our mission and personal ethics too.”

Antonia has more than 20 years of experience in PR, social media, events and crisis management and she heads up communications consultancy Get Brindled. She has extensive experience in helping charities, including Age UK.

She said: “It is so important for charities to project and to protect themselves well. A well-thought-out strategic communications plan can secure extra revenue streams, ensure a robust team that delivers return and make the charity a household name.”

Gabrielle established PublicUK 15 years ago. She produces visual brand communications to a local and international client base and has worked for many charities and non-profit organisations.

The cost for the one-day seminar in Amble, which will include hands-on training, is £85 per person and includes lunch. Early booking is advised, via the website

www.charitydevelopment.info