Matching employers and employees online

Hugh Fell and Rachel Fisher.
Hugh Fell and Rachel Fisher.

An online recruitment service, aimed at increasing employment levels across the rural sector by providing a direct and affordable way for businesses to reach and connect with job-hunters, was launched last week.

A first of its kind, Work Rural is the brainchild of Hugh Fell who is a managing partner of George F White, a leading business in the sector.

His greatest challenge is finding good people and, frustrated at the lack of somewhere to go that focuses on why people want to work, live and interact in the rural space, Mr Fell decided to set up Work Rural.

He said: “As an employer, all I want to do is find excellent people that want to find a great job. The concept is simple, but there is a gap at the moment in the rural sector.

“The sector is vast and comprises a number of interlinking industries – making recruitment a minefield.”

Work Rural aims to develop a knowledge economy that provides the resources needed to improve both the quantity and quality of rural employment. By doing this, it will increase interaction between job-hunters and employers.

Rachel Fisher, who will direct the management of the site, said: “Work Rural will offer something that the entire rural sector – from farming, forestry and agriculture to professional, scientific and technical industries – is desperately lacking.

“Based on our collective team experience of working with rural businesses and people, we know that it’s extremely difficult to find high-quality people quickly, efficiently and at an affordable rate.

“For employers, the website will provide informed, detailed advice and support to businesses seeking the right candidates.

“For job seekers, it will help to match their skills to the right job enabling people to make informed decisions about what roles to apply for.”