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Maximising growth of holiday company

Oxford Innovation business coach Matt Hindhaugh with Stephanie (left) and Julie Ringland at Coquet Cottages' five-star Lane End Cottage in Warkworth.

Oxford Innovation business coach Matt Hindhaugh with Stephanie (left) and Julie Ringland at Coquet Cottages' five-star Lane End Cottage in Warkworth.

The mother and daughter behind Northumberland-based Coquet Cottages are looking to add to their property portfolio after completing a business growth support programme.

Julie and Stephanie Ringland already manage 55 holiday homes in the county, but after receiving specialist coaching under the Business Northumberland High Growth Programme, the pair are well set for expansion.

Julie, who established the firm in 1998, said: “Demand for our properties has never been greater so it was important we prepare ourselves and the business for expansion, that’s why I turned to the Business Northumberland High Growth programme for support.

“Thanks to the programme, we’ve attended free courses to improve our understanding of social media and to develop our sales and marketing techniques and we’ve had the support of a dedicated business coach who has positively challenged our entire approach to how we run the business.”

The programme forms part of Business Northumberland, which offers established and start-up businesses in the county fully-funded support to maximise their growth potential.

Oxford Innovation, the UK’s leading coaching company, is delivering the high-growth programme on behalf of Arch – the Northumberland Development Company and Northumberland County Council. The £1.35million programme is funded by the European Regional Development Fund.

Oxford Innovation business coach Matt Hindhaugh said: “Coquet Cottages is set to take its place at the forefront of the Northumberland tourism sector with its portfolio of stunning holiday homes and by supporting the employment of so many people in the service, hospitality and retail sectors.

“Julie and Stephanie really embraced the concept of coaching so my role wasn’t to tell them how to manage what was already a successful property portfolio, it was to support them in introducing innovative techniques to owning and running a high-growth business.”

As Coquet Cottages are available throughout the year, the company provides work to more than 60 local cleaners, housekeepers, builders and other support staff.

 

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