Catch of the day for Alnwick fishing firm

Top (left to right): Neil Wayte (sales manager), Andy Petherick (CEO), Iain McGeary (marketing manager).'Bottom (left to right): Euan Martin (digital marketing manager) and Alan Yates (R&D director).

Top (left to right): Neil Wayte (sales manager), Andy Petherick (CEO), Iain McGeary (marketing manager).'Bottom (left to right): Euan Martin (digital marketing manager) and Alan Yates (R&D director).

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An Alnwick fishing firm took the international stage by storm as they claimed the top two awards at an industry showcase.

At what was the company’s launch event, LYNX Fishing was awarded both the Innovation of the Year and Visitors’ Choice categories at the show’s Best New Product Awards at the European Fishing Tackle Trade Exhibition (EFTTEX) in Paris.

The acclaim came for the firm’s new Precision Compression Technology, which allows for ‘knotless’ fishing.

CEO Andy Petherick said: “I am extremely proud of what the team at LYNX has achieved, and even more proud that this has been recognised by our peers in the industry at EFTTEX 2012.

“Receiving the two most coveted awards at our launch show was testament to the innovation and hard work put in by all of those involved.

“I am confident that these are the first of many as we work through our global launch strategy.

“I have been in the international tackle industry for over 15 years and I have never been part of a launch that has generated so much interest.

“Personally I was locked in meetings for the entirety of the show, rarely having time to get out of meeting with potential distributors. The interest and subsequent sales enquiries have been overwhelming.

“Winning the innovation and visitors’ choice awards are a sure sign that we have hit the market correctly with a world-beating product.

“I am very confident for the future of LYNX – especially as we have not released our best products yet! The future is bright.”

As reported in the Gazette in April, as part of the development of this new product, LYNX Fishing has moved from its former offices at Cawledge Business Park into a new 17,500sq ft office and manufacturing facility at Willowburn Industrial Estate.

As part of the move and expansion, the firm held a job fair to fill 40 vacancies, with further job opportunities expected.

LYNX Fishing Limited is a wholly owned subsidiary of Salamander Precision Technology Limited (SPT).

In November 2011 SPT secured investment to commercialise the new technology from the North East Technology Fund, Business Investors Group and a number of other private and institutional regional investors.