Boutique property consultancy to open

Cherylle Millard Dawe at Propology.
Cherylle Millard Dawe at Propology.

A new boutique property company is opening in Alnwick at the beginning of next month, bringing a quirky take on buying, selling and changing your home.

Propology is the creation of Cherylle Millard-Dawe who is living the lifestyle she always wanted after quitting the London rat race for her native North East.

Now living just outside Warkworth, Cherylle has launched the company backed up by her own wealth of knowledge as a property specialist.

The first of its kind in the region, Propology will be providing a unique experience for customers.

It will offer property and lifestyle consultancy ranging from major home refurbishment, to buying and finding the perfect property or changing the landscaping.

Cherylle was born in the North East and worked in estate agents from the age of 16.

At 23, she moved to London and became an area manager for a leading agent.

She then saw a gap in the market and launched a specialist property asset management company.

But Cherylle then took a different turn and studied a degree and then a Masters in zoology and spent time abroad before she became pregnant with her daughter.

She moved back to London and, missing home, came back to Northumberland, commuting to the capital.

Propology was set up at the end of last year.

Cherylle said: “I did my research and found there was a place for this.

“We will be providing an affordable, personal service for clients and I want to embrace everything in Northumberland.

“There is a fantastic wealth of talent here with contractors and artisans who we can work with.

“We will take the time and attention it needs to make someone’s dreams come true.”

To find out more about the company, visit