A rum return for historic firm as shop opens in town

Ian Linsley, who is spearheading the new Taste of Northumbria shop in Alnwick Market Place, which used to house Pringle's motor parts.
Ian Linsley, who is spearheading the new Taste of Northumbria shop in Alnwick Market Place, which used to house Pringle's motor parts.

After a turbulent period of trading and a rescue by a local investment company, two businesses are now returning to the town centre.

This weekend, Alnwick Rum and Alnwick Brewery are returning to the centre of town to open their new outlet in the Market Place called A Taste of Northumbria.

The man responsible for initially resurrecting both these businesses and now a very active ambassador to Alnwick Rum, Ian Linsley, is spearheading this opening to help share his in-depth knowledge and feel for the distinctive, legendary rum and its newer sister, the popular Percy Warmer.

The rum business was established in 1914 and Ian said: “We feel it is really fitting that the brand returns to Alnwick in its centenary year – few entering the shop will fail to leave without something in their pocket from the rum line.”

Almost a year ago, the group also acquired Lindisfarne Mead, where a major rebranding of its product range is having an impact.

Sales director Ian Robinson said: “Our philosophy is to help local iconic businesses achieve their full potential and through this help bring more employment into the area.”

And they seem to be doing just that. They have, in the last year, employed four new members of staff and reached out to several local businesses to establish them as the group’s formal outsourced suppliers in areas of brand design, social media/IT support.

Their timing has been perfect, with the resurgence of mead due to the Game of Thrones series on TV, and they have seen growth this year in line with the increased demand reported recently of 40 per cent for mead in the US where the TV series is already hugely popular.

The group has introduced two other signature drinks.

The first is its delightful Percy Warmer, which blends Alnwick Rum and Lindisfarne Ginger Wine with a selection of spices, which they say gives you a warm feeling ideal after a bracing walk.

The other is its new Spiced Lindisfarne Mead, which was launched in the build-up to Christmas last year.

For the first time in nearly half-a-century, the business has also brought out a distinctive new mead, which, along with the traditional mead, is a perfect accompaniment for summer barbecues.

All of the products will be available when the shop opens at 10am on Saturday.