A women’s outdoor clothing and equipment shop in north Northumberland is to feature in a nationwide campaign raising awareness of the benefits of greater digital engagement among the UK’s 5.4 million small businesses.
Gear for Girls, in Wooler, which is owned by Alison Wright, is one of a series of small businesses being showcased by Do It Digital, an independent, not-for-profit campaign as part of its 100 Days of Digital.
“Around 90 per cent of our sales are now online and as a local employer, I’m sure at least one of my staff would have moved away without a job here,” said Alison. “Without being able to access to a wider market for selling online we just wouldn’t exist.”
But for Gear for Girls, digital engagement is about more than just sales and marketing.
“We do HMRC and tax returns online and the next stage is to put our accounts online,” said Alison. “Just about everything we do on the sales side of the business is fully online; our website is managed in the cloud, as is the stock-handling system.
“It’s great from a security point of view that everything is backed up, up-to-date and accessible. There are no headaches of losing data or something going wrong as it’s all there and can be shared and accessed from home or wherever I am.”
The Do It Digital campaign aims to help the digitally unengaged take their first steps online while promoting opportunities for those already online to engage further and expand their digital horizons.
The focus of the first 100 Days of Digital will be to highlight opportunities both in the real world and online for small business owners to access help, advice, inspiration and support.