All eyes on company as it takes top prize

Bruce Durham, Director of Human Performance at Azea with others at the  NEC.
Bruce Durham, Director of Human Performance at Azea with others at the NEC.
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An Amble-based behavioural safety training company won the top prize at a world-renowned exhibition for the best stand on show.

Azea took the accolade at the recent National Safety and Health Exhibition at the NEC in Birmingham.

The showcase, which brings clients from all over the world, was held over three days and attracted around 15,000 visitors.

The stand itself was based on the programme that Azea utilises to reduce accidents in high pressure/high-risk companies across Europe.

The company chose to give a visual description of its trademarked Safety Bubble programme by importing a huge bespoke dome from a manufacturer in China.

This allowed people to enter the structure and engage in some of the techniques that the company utillises to improve safety performance. It was due to the scale of the stand and the interactivity of the dome that Azea took the top prize.

Director of human performance, Bruce Durham, said: “I tried sourcing something from the UK first but nothing was available on the scale that we needed to make a real impact.

“I had to utilise some of my business contacts in China, where we had the dome designed specifically for us, including all artwork, on the scale that I needed, and then imported the whole stand from the Far East.”

The exhibition has proved a success for the company with new requests for consultation work coming from as far afield as Egypt and Saudi Arabia.

Bruce was also invited to be a guest speaker on behavioural safety at the event and has been invited to speak at other exhibitions across Europe.