A steady climb for Lazy Grace

John Tait, managing director of Lazy Grace, pictured with Heather Scott, of High House Farm Brewery, as Lazy Grace celebrates a decade at the Granary, Rothbury.
John Tait, managing director of Lazy Grace, pictured with Heather Scott, of High House Farm Brewery, as Lazy Grace celebrates a decade at the Granary, Rothbury.

The hills might well be alive with music, but in Coquetdale it’s the sound of success.

Lazy Grace, a marketing and communication agency, is celebrating its tenth anniversary in a workspace converted from a suite of redundant farm buildings at the foot of the Simonside Hills in Rothbury.

Ian McAllister, from Lazy Grace, on a recent product shoot as the company celebrates a decade at the Granary, Rothbury.

Ian McAllister, from Lazy Grace, on a recent product shoot as the company celebrates a decade at the Granary, Rothbury.

“It’s amazing to think that Lazy Grace has been around all of these years located in the hills of Northumberland,” said the company’s new media director and longest-serving employee, James Hole.

“I remember a lot of people said that we’d never do it, that we’d need to move to the town to build the business. But it just goes to show you can build a successful company with the right brand, strategy and team.”

Lazy Grace started life in 1998, when managing director John Tait started designing and building websites for mainly local holiday cottage and B&B businesses.

It has continued to grow and expand its range of services from simply designing and building websites into a full service media agency with services inlcuding brand design and development, print and exhibition design, photography, video production, marketing and analytics and business communication and development.

James said: “Today, people are realising that it’s just not enough to have a website, you need to have one that works for you as part of your overall brand and business strategy. That’s where Lazy Grace is different.

“Anyone can make you a website but we have the experience and track record to help you make it profitable.”

The client list is diverse, from multi-national corporations like Glaxosmithskline to more regional businesses like The Alnwick Garden, Doddington Dairy, Kelso Races, George F White and Fentimans.

John said: “Although we work with a lot of larger businesses from out of the area, we get a special thrill from helping our great regional businesses reach their target markets and grow.”

This year not only marks the tenth anniversary of the move into the Granary, but it also marks the company’s 2,000th client , High House Farm Brewery based in Matfen.

The brewery originally worked with Lazy Grace in 2003 when it was then a small start-up as part of a farm diversification business.

Since then, it has expanded to not only produce some of the region’s best-loved beers, but also developed a thriving wedding and events business.

So now, some 12 years on and under new ownership, High House Farm Brewery is moving with the times and has launched its new corporate website which has been built to give it greater editorial control and look good on any device, from mobile phones to tablets and computers.

Heather Scott, who, together with her husband Gary, runs the brewery, said: “We did like the old website that Lazy Grace had produced; however it was time for a fresh new look and all we can say is wow! What an amazing job they have done.

“They really helped us focus on the unique aspects of the current business and where it has come from and helped us tell our story in a clear and unique way.”

John said: “High House Farm Brewery is a great example of what a regional business can be.

“It produces a great product that people want and has adapted to market needs while staying true to its brand.”