50 years ago: Friday, March 24, 1961

AN ancient kingdom of moors, forests, lakes, magnificent golden beaches, castles and lovely churches has been put on the holiday map this year and thousands of people from the south of England, the Midlands, Wales, and from over the border will be visiting it in search of something new and exciting in the way of holidays.

Northumberland has become the new big ‘must’ among the list of the country’s holiday centres. It’s all due to the recent drive to sell what was once described by the British Travel Association as “unexplored territory”.

Northumbrians have always known and accepted the beauty of such places as Bamburgh, Warkworth, Craster, Alnmouth, Wooler, Rothbury, Morpeth and Hexham, to mention but a few of its most picturesque spots. But to the rest of the country the charm of its interior was completely unknown. Most people tended to regard it as an area of pit heaps, colliery villages, and of wild desolation.

Now that the lid has been lifted and glimpses vouchsafed of what it’s really like, the inquiries for accommdation are flowing in from people anxious to discover it and hoteliers are preparing for a big summer invasion.